about usThe idea began in the year 2000 when a mom and two daughters looked around and realized that something was missing in the intimate apparel market. There were products to lift your breasts, give you more cleavage, bras that offered support, and even bras that minimized and smoothed the breasts. Most of these products were either too heavy, too bulky, provided no lift, or were uncomfortable. They imagined a bra that would be comfortable, would give lift in the areas needed, and would be light as air. They wanted a bra that would allow them to be in control of their unique body shapes.
In 2002 the family obtained a U.S. patent from the U.S. trademark and patent office, and more patents were to follow. The women eventually made contact with one of the daughter’s sorority sisters who provided funding and helped give direction to launch the idea. In 2010, Yoobies, Inc. was formed - a company created for women, by women. These four women love adventure, love challenges, and truly believe that women can have it all. |